As British people we expect our chocolate bars to come in one shiny foil wrapper that we rip open. The Japanese do it differently. Open the high-quality box to reveal a foil wrapper. At this point you might feel like opening it like a British wrapper rather than the directed way but don't. Following the directions reveals a tray with 12 pieces of chocolate delicately laid out and already in nice blocks for you to pick up and enjoy (no melting on the fingers when trying to break a piece off). The milk centred chocolate is really tasty as well. Thanks Japan!